This campaign captures the essence of the Big Bang as an event—cosmic, explosive, and boundless—where the vast mysteries of the universe converge with the precision of watchmaking.

A visually striking, high-octane journey, it fuses avant-garde fashion, state-of-the-art materials, and Hublot’s unwavering spirit of innovation to celebrate 20 years of Big Bang with a bold new design. Beyond a mere CGI product film, this unfolds as a cinematic odyssey through uncharted realms.